The color of the year has just been released and the industry is loving it.  The purpleish color is going to be a top seller next year.

ANNOUNCING PANTONE 18-3838 ULTRA VIOLET, PANTONE® COLOR OF THE YEAR 2018.

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

 

Are you loving the color?

Source: www.pantone.com

Image Credits: www.pantone.com.

Charon Richardson
Charon is the Creation, Fashion Designer, and Brand Ambassador for G’wan by Charon. Professionally trained at the Fashion Institute of Technology in New York City is where she received her Bachelors of Fine Arts Degree. Charon’s island heritage, professional training, international exposure, and years of working in the fashion industry on 7th Ave, all converge in thrilling expressions of fashion. Charon’s fashion designs reconnect women of all ethnicities and all sizes with their innermost beauty. Through her designs, Charon inspires women to fall in love, once more, with their authentic selves. G’wan ~ I dare you… To be you! Is her motto. G’wan by Charon designs are exclusively available in Boutique’s throughout the US. Charon is also a celebrity stylist, designer, woman’s empowerment speaker, and columnist with POSE Magazine.